A good kick!

So yesterday we looked at the fashion industry from the outside, however I do feel that often we need a good kick on the inside.

What makes the fashion industry do interesting is the level of commitment within it. A feeling of passion and a real need within its most dedicated members, to work until perfection is reached - no matter how long it takes!


However, there is an extremely broad range within this intriguing industry. And sadly a lot to who are just here for the ride - It's not all about air kisses and calling people dahling, you know! Don't worry though, reassurance is here... no matter how much press and attention these air kissers get, we can rest safe in the knowledge that they don't have a clue what they are doing, and this time next year they will be dead in the scene because people will have seen right through them and all their chat.

These are the ones that drop out, not able to cope with all the knock-back and the lack of ass-kissing. They simply can't understand why they only got two spreads of editorial for a shoot that they spent two weeks (ahem) preparing for!

But for the rest of us, keep going. We are the ones that are excited about the possibilities of a shoot (or whatever aspect of the industry you work at) before it's even happened, pouring over one image until it's close to perfection, until we have got the best we possibly can - even if that means staying up for days on end. It's cool to rip your hair out with frustration because you don't know how to make 'this shoot' work and it's all right to feel a little smug because your shoot turned out great.

The fashion industry is not for the weak hearted - no matter how much it might look like it from the outside!

Tell it how it is, and don't be shy with your ideas!

Dictation Manipulation chats to Ella and Kate (Full Audio Clip)

Ok so I reckon you've all waited long enough for the full audio clip... however, please be aware that this is an 18 minute debate and you may need to set aside some time so as to get it's full benefit!

It is for this reason that I have been posting up some shortened version, a few seconds of insight to spark your own debate... I hope some of this will get you riled! Please also feel free to let me know what else you'd like to hear about...

Nasty designers!?

So whats it all about...

So, researching into the evolution of fashion from inspiration to sales got me a little bit down... and I thought you all should know about it. This is a project based on wit, intelligence and humour for the educated consumer.



After spending some time researching current trends in the hope of inspiration towards trends for 08/09, it struck me how repulsive the entire trends system is… the industry gets to dictate to the entire world what they will wear at any given time. Sickening!



And this is not just with regard to those of us who attempt to follow and keep up with the ever changing ‘fast-fashions’ but everyone who steps onto their local high street.



‘I don’t really like hipster trousers, I don’t think they suit me… but that’s all you can get these days, so that’s what I have to wear.’
– Overheard at a party.

What is even more disgusting about this dictation, I feel, is that it comes from such a small amount of people, and us, the masses, just eat up every morsel of information that they give us…



… because we’re all so insecure, requiring constant reassurance and feel that that’s exactly what that ‘IT’ bag, or new pair of ‘on trend’ shoes are going to do for us. Buying that dress that is featured in this month’s Vogue is going to make us better people, more professional, help us get that guy, get us a pay rise… somehow transform us!? – there are so many more important things in life that we don’t put half as much emphasis on!

Consumers are becoming more intelligent, a lot more savy, and we know when we are being tricked by brands. I think we are going to start seeing through trends, designers and the fashion industry in general – A trend of Anti-Fashion! People will begin to buy into quality and boycott the seasonal trends…


‘If everybody looked the same… We’d get tired of looking at each other…’
[Groove Armada]



So who else agrees with me? Well, SilverScreenPipeDreams certainly does:

‘I recognise that the way we look is important to how people perceive us, but I don’t want to be beholden to a code that dictates what I can and can not wear.’

‘Women are so often told what we can and can’t wear in this world, and we soak it up, we’re so certain that we must be doing something wrong, our hair out of style, the wrong dress, why else wouldn’t we have the life we are shown in the advertisements? We let these depictions of life define our roles for us, telling us we should be sexy and also virginal, and smart and also a great mother and stylish and put together, but also free to be ourselves that it’s no wonder some people drop out of the race altogether, or some like Britney Spears, go insane.’



Vivienne Westwood looks into the future and here’s what’s in her minds eye:

‘If you ask me what I think people should be getting next season… I’ll tell you what I’d like them to buy – nothing. I’d like people to stop buying and buying and buying.’

‘With so much fast fashion available to us, we are not giving ourselves the opportunity to develop good taste.’