What makes the fashion industry do interesting is the level of commitment within it. A feeling of passion and a real need within its most dedicated members, to work until perfection is reached - no matter how long it takes!
However, there is an extremely broad range within this intriguing industry. And sadly a lot to who are just here for the ride - It's not all about air kisses and calling people dahling, you know! Don't worry though, reassurance is here... no matter how much press and attention these air kissers get, we can rest safe in the knowledge that they don't have a clue what they are doing, and this time next year they will be dead in the scene because people will have seen right through them and all their chat.
These are the ones that drop out, not able to cope with all the knock-back and the lack of ass-kissing. They simply can't understand why they only got two spreads of editorial for a shoot that they spent two weeks (ahem) preparing for!
But for the rest of us, keep going. We are the ones that are excited about the possibilities of a shoot (or whatever aspect of the industry you work at) before it's even happened, pouring over one image until it's close to perfection, until we have got the best we possibly can - even if that means staying up for days on end. It's cool to rip your hair out with frustration because you don't know how to make 'this shoot' work and it's all right to feel a little smug because your shoot turned out great.
The fashion industry is not for the weak hearted - no matter how much it might look like it from the outside!
Tell it how it is, and don't be shy with your ideas!
