Ever bought a pair of red gloves to match your new red scarf and then wondered when you got them together why they seemed to clash? They are both red right?
Fortunately, Pantone Inc. has been around to help avoid colour confusion for more than 40 years. A well-guarded secret (until now! Ha ha ha!) among Graphic designers, Pantone is te international authority on every shade under the sun. Whether a designer needs a cherry red, a raspberry red, or even a it's-so-cold-my-nose-is-red red, all he has to do is choose the perfect match from Pantone's selection of thousands of colours, and he'll be guaranteed that the colour he wants it the colour he'll get.
And it is exactly this kind of colour perfection that UNIQLO has tapped into with it's latest range of sweaters.
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